Full Cycle Accounting Advertising Examples: 50 Ideas to Grow Your CPA Firm

Virtual assistants such as Siri, Alexa, and Cortana are extremely popular and becoming more so. In fact, as of 2023, 50% of people in the United States use voice search daily and 71% of users prefer voice search. This means that a sizable portion of your audience is using voice search to find the services they need online. As we mentioned above, SMART goals are necessary for any successful marketing strategy. You should think about what you want for your business and then you can use your desired results to reverse engineer your SMART goals.

Sales Outreach Marketing for Accountants

Too much content – it is tempting to want to tell the world about everything your firm offers, you can’t or shouldn’t. Think about your top performing services and highlight those only – once you’re working with the client, you’ll have the opportunity to let them know what other services you can provide. The most effective way for accounting firms to showcase their expertise is through their website.

1. Speaking opportunities not only showcase your expertise but also open doors to networking and client acquisition.
2. Too much content – it is tempting to want to tell the world about everything your firm offers, you can’t or shouldn’t.
3. It’s critical for firms to utilize the right tools to project a captivating online image.
4. Your audience is out there, and your marketing strategy should be designed to lead them directly to your door.

Accounting Firm Advertising Examples

Marketing directly to mobile users is already important and will become increasingly so, as mobile’s share of the advertising market increases. A survey by Dimensional Research shows that negative reviews have an impact on the purchase decisions of a majority (86%) of respondents, so they matter. It can be disorienting to hear that your services don’t meet the expectations of accounting clients. Local SEO is the best way to target people in your area that are using a search engine to find accounting/financial information. If people can’t easily find, read, and navigate it, they’ll look somewhere else for the accounting services they need.

A well-designed inbound marketing strategy can help you connect with your audience, build trust, and convert casual visitors to your website into long-term paying clients. The first step to any successful digital marketing strategy is to build a strong brand and online presence. If you don’t do that, anything else you do will be a waste of time and money. As a growing CPA firm, you must be patient with the amount of work that goes into creating an online marketing campaign. When you find a local CPA firm with a strong online presence, you can bet it took some time to attain that position.

Hosting webinars is a great way to showcase your expertise, educate potential clients, and generate leads. Podcasts allow you to reach a broader audience with in-depth discussions on accounting trends, tax advice, and business strategies. Regular podcast episodes can build a loyal following and establish your firm as a thought leader. Implement a referral program that rewards clients for referring new business to your firm. Offer discounts, free services, or other incentives as a token of appreciation. A structured referral program can turn satisfied clients into advocates for your firm, expanding your client base.

The value you offer is a bait that draws the attention of the people to your business, and the services you proposed is your way of initiating purchase. It could be offering services on discount prices, offering guidance for free, hosting free webinars, seminars, and workshops. Also, make sure to create an optimized mobile version of your site because records show that most users surf the internet more with their mobile phones. Senior Manager and CPA with over 20 years of experience in accounting and financial services, specializing in risk management and regulatory compliance. Skilled in managing audits and leading teams to deliver exceptional services.

All of these elements will come together to form an optimized and user-friendly website which search engines will pick up, helping you rank above your competitors. For example, you could share a quick tip video on LinkedIn about common tax deductions for freelancers. This is a trendy topic, and many freelancers are looking for guidance which will lead to an influx of traffic. Discover the top 5 best practices for successful what is the working capital cycle wcc accounting talent offshoring. Each firm has a unique clientele, and what works for one might not work for another. The answers to these questions will allow you to curate an advertising message that not only reaches but resonates with your audience.

Partner with finance tools & companies

This received a ton of media attention because it was around the time when people first learned about Bitcoin after its massive price increase from only a few dollars to over $1,000. If you don’t know where to start, I highly recommend you check out my 15-step SEO blog formula. Provide discounts to clients on the anniversary of their service start date. Offer discounts to long-term clients as a token of appreciation for their continued business. Provide additional referral bonuses each quarter to encourage ongoing client referrals. Podcasts can reach a wide audience and establish you as a thought leader.

Send Curated Newsletters

Advertise your accounting firm through a combination of online and offline strategies. Use Google My Business, LinkedIn, Facebook, and Instagram to reach potential clients online. Utilize traditional advertising methods such as print ads, direct mail campaigns, radio spots, and billboard advertising to reach local businesses. Promote your CPA business by creating a professional website, optimizing for local SEO, leveraging social media platforms, and offering free consultations and webinars.